Part 5/8:
In the aftermath of the scandal, Volkswagen faced a torrent of fines and penalties, totaling over $33 billion. With revenue plummeting from $19 billion to a significant loss, the company's financial burden ballooned. The public's trust had been irreparably damaged, and restoring their reputation became a daunting task.
With Winterkorn resigning under pressure, Matthias Müller, his successor, rolled out a new strategy—Roadmap E—pivoting Volkswagen's focus towards electric vehicles. Promising investments averaging $50 billion in battery production, the company sought to reclaim its standing in the rapidly evolving auto industry.