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WeChat, often hailed as the gold standard of super apps, boasts over 1.3 billion monthly active users. Its expanded functionalities include a staggering number of mini-programs—over a million—that enrich the user experience while fostering a self-contained environment. Other prominent examples in Asia include Kakao in South Korea, Line in Japan, Grab in Southeast Asia, and Paytm in India. These super apps thrive in a region where mobile app adoption has been fast and extensive, largely due to a tech-savvy populace that transitioned directly from desktops to mobile devices.