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When users attempt to access TikTok, they are now being redirected to a lesser-known Chinese application named "Shall Home Shoe," which translates to "Little Red Book." Despite its unfamiliar name in English, this app surged to the top of the U.S. App Store rankings overnight. The visibility of such apps illustrates the current shifts and competition within the social media landscape.

In tandem with this rise, another application linked to TikTok's parent company, ByteDance, called "LIMON 8," also made significant strides, highlighting the competitive nature of social media platforms undeterred by language barriers or cultural differences.