Part 7/9:
Despite claims that Audi's new electric models, such as the Q8 e-tron SUV, showcase improvements, customer perception remains a hurdle. Engagement with consumers at events like the EV show in Sydney indicates that even with advancements, the change may not resonate strongly enough to alter declining sales trajectories. The perception of quality and desirability in Audi’s electric offerings needs a substantial uplift to match consumer expectations cultivated by Tesla’s approach to innovation and marketing.