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Pricing is another major component of this new service. While the introductory price of $49.99 is attractive, the subscription will escalate to $69.99 after the initial three-month period. This price jump raises concerns about subscriber retention, as many consumers may find more value in rival offerings like YouTube TV, Fubo, or other packages that provide extensive channel lineups for a slightly higher cost.
Some analysts suggest that maintaining the intro price could draw in a significant subscriber base, but at the anticipated price increase, many may reconsider their options.