Part 2/6:

The new offering mimics similar packages in the market, but it comes with a unique twist—alongside its sports content, it offers some local channels in select markets. This move seems like a response to the trend of smaller, more focused TV bundles that customers have been increasingly demanding. As customers are looking for cost-effective ways to get just the content they want—without the frills—DIRECTV's strategy appears to be on the right track.