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In a serious development for consumer privacy, Gravy Analytics, a company specializing in geographical tracking and advertising, has reported a data breach that could compromise sensitive user location data. This breach has raised alarms, especially given that such data is often harvested unknowingly when users consent to terms and conditions while downloading apps.

The U.S. government has taken legal action against Gravy Analytics for failing to obtain explicit consent from users regarding the tracking of their location data. Security experts recommend investing in premium credit monitoring services to better protect against potential misuse of personal information. As breaches become more routine, staying proactive in monitoring one's data has never been more critical.