Part 4/7:
Toyota's response to Byd's aggressive pricing has been less about direct competition in the EV space and more focused on retaining customers through service-oriented offerings. The rationale seems to be that customers will prefer the perceived value of superior service and support over the better pricing of Byd, despite the long-standing reputation of Toyota vehicles. This positioning, however, is meeting skepticism as consumers become more informed about EV options and pricing.