Part 1/9:
Streaming Services Experience Revenue Decline Amid Streaming Fatigue
In recent years, streaming services have seen a significant dip in revenue, reflecting “streaming fatigue” among American consumers. According to recent studies, the average monthly spending by Americans on streaming services fell from $55 in 2023 to $42 in 2024, a staggering 23% decline. This downturn has raised concerns among media companies about their long-term revenue models, especially given the increasing costs of living that compel consumers to cut back on extra expenses, such as streaming subscriptions.