Part 3/9:

Checker's unique position as both the manufacturer and an operator of taxis raised questions about potential conflicts of interest. Despite scrutiny from various institutions, Checker emphasized that the high quality and durability of its vehicles justified its status as the leading choice for taxi services.

Design Innovations and Market Changes

In the 1930s, Checker began to distinguish its designs, creating vehicles that were recognizable for their unique styling. The Checker Model A, introduced in 1939, showcased a combination of Art Deco influences and functional design features, such as an electronically operable sunroof that granted passengers a panoramic view of the cities they traveled through.