Part 2/8:

Historically, wine was viewed as an accessible, everyday beverage rather than a luxury item. It was often consumed casually, with bottles priced as low as 75 cents. However, as marketers entered the scene, the perception of wine shifted towards a more upscale image, fostering a status-driven culture around wine consumption. The California wine industry flourished from the late 1960s to the late 1970s, doubling the acreage used for wine grape cultivation and catering to a burgeoning consumer base across three generations.