Part 1/8:
The Wine Industry Crisis: Understanding the Decline in Consumption
The wine market is currently facing a significant crisis, with a staggering drop in per capita wine consumption over the past two years. In 2021, Americans consumed approximately 3.2 gallons of wine per person. Fast forward to 2023, this figure has plummeted by 15%, equating to a loss of around 3.2 billion bottles annually. This article explores the factors underlying this decline and their implications for small businesses and entrepreneurs in the industry.