Part 2/10:

The Price Point: An Attractive Investment

One of the most compelling reasons why Tesla Optimus is expected to generate significant interest is its price. Elon Musk has repeatedly stated that the starting cost of an Optimus unit would be around $20,000, and this figure has been reiterated on multiple occasions, including during Tesla's AI Day 2022 and the Future Investment Initiative conference. This price range positions the Tesla Optimus as a highly affordable option compared to its competitors—like Boston Dynamics' Atlas or the Kepler 4Runner—where humanoid robots can easily cost upwards of $150,000.