Part 8/9:
As a testament to the enduring appeal of manual transmissions, Aston Martin has been known to convert automatic models to manual upon customer requests. The demand for such modifications indicates a willingness from consumers to retain the driving experience of older models, linking back to the emotional and experiential value of driving.
Despite the arguments from manufacturers about speed and efficiency, the enduring fascination and market for manual transmissions suggest that there's still a financial opportunity that remains largely untapped.