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R.E.M. emerged during the same generation but took a path diverging from mainstream expectations, resulting in a unique and independent career path. Their choice to eschew commercial radio and music videos allowed them to cultivate a fervent fan base without necessarily appealing to the broader pop market. In contrast, bands like Pearl Jam embraced an unconventional commercial strategy, enabling them to maintain relevance despite opting out of mainstream mediations like music videos and traditional radio exposure.