Part 1/9:
The Dismal State of Mercedes-Benz: A Call for Urgent Change
Mercedes-Benz, a name synonymous with luxury and innovation in the automotive industry, is now facing significant challenges. In a recent statement, COU Urgen Lalii highlighted the urgent need for the company to win back market share as it grapples with a rapidly changing landscape where consumers are turning away from Western electric vehicles (EVs) in favor of domestic alternatives, particularly in China. This trend poses a real threat to the company's sales, particularly with their ambitious target of maintaining global sales above 2 million units annually—a goal they have already missed.