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When couples approached Cronin to express how they had played "Keep On Loving You" at their weddings, he found himself puzzled. "My initial thought is, did you listen to the lyrics of the verses?" he mused. The song’s verses, dark in their emotional depth, contrasted sharply with the celebratory nature typically associated with wedding music.

It was in the early hours of a morning, struck by an inspiring piano melody, that Cronin began writing the song. The songwriting philosophy he adhered to emphasized the importance of capturing fleeting moments of inspiration without delay—an inspiration that could vanish if not documented immediately. At 4 AM, he sat at his Little Red Wurlitzer Piano, the same piano that is now on display at the Hard Rock in Las Vegas, and crafted the initial verses.