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For the Big 12, partnering with TNT opens opportunities to expand their national footprint and enhance their image as a competitive force in college athletics. The ripple effects of this deal could very well bring forth a new model in college sports broadcasting, prompting other conferences to reconsider their affiliations with ESPN.

Conclusion

The Big 12's leap into partnership with TNT signals a historic shift that could redefine the conference's place in college athletics. With increased exposure, fan accessibility, and potential for financial growth, the future looks promising for the Big 12. As these changes unfold, many will be watching to see if this partnership revitalizes the conference and elevates its status on the national stage.