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Moreover, the shift to TNT signifies an important message about the importance of equitable broadcasting arrangements among conferences. While ESPN has historically dominated coverage of high-profile leagues like the SEC, the Big 12’s new affiliation with TNT challenges that narrative.

Enhanced Fan Experience

For fans, this transition means easier access to Big 12 games. No longer will they be required to subscribe to ESPN Plus to catch their favorite teams in action. TNT is set to improve the overall broadcast quality and production value, potentially relieving fans from the dissatisfaction many have felt with ESPN's broadcasting approach.