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This transition is particularly exciting for fans, who will no longer have to settle for less visible broadcasts on ESPN’s less popular platforms. Instead, they can look forward to watching their teams on major national television, a change that could greatly enhance the overall viewing experience.

The Impact on Teams and Players

From a competitive standpoint, this new broadcast deal promises increased exposure for Big 12 teams and their players. The visibility on TNT, which already has established sports partnerships including the NBA, opens a door to a larger audience. A college football playoff audience will now engage with Big 12 content, broadening the conference's fan base.