Part 5/9:

The groundwork of persuasion is laid on rapport, which is imperative for creating an effective connection. The key here is to listen actively and identify the needs of the person you are persuading. Once you understand their desires, you can share how your product can fulfill those needs.

Logic and Reasoning

After establishing a strong rapport and correctly identifying needs, the next step focuses on introducing logic and reason. This means providing facts about the product, its price, and its benefits in a way that aligns with the perceived needs established previously. Present details confidently and assume their interest, rather than asking if they want to proceed. This assumes the sale and demonstrates respect for their intelligence and agency.