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To address the issue of declining viewership, several strategies could be implemented to restore the Winter Classic's allure and significance.
Return to Tradition
Sticking to a traditional date, ideally January 1, could create familiarity for the viewers. The predictability may entice audiences who appreciate nostalgic traditions and know exactly when to tune in.
Exclusivity of the Event
Making the Winter Classic the only NHL game on its designated day would enhance its visibility. Broadcasting alongside numerous other games dilutes attention, competing for viewers’ focus and potentially fragmenting audiences.