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Despite the enthusiastic fanbase surrounding the NHL, there appears to have been insufficient promotion for this year's game. While hardcore fans likely knew about the event, casual fans might not have. The shift of the game from its traditional date to New Year's Eve also played a role, as this significant change may have made it more challenging for some fans to catch.
Lack of Freshness
The Winter Classic has previously taken place at iconic venues like Wrigley Field and Fenway Park, but repeating locations can strip away some of the event's initial luster. With a lack of new twists to the broadcast or significant announcements accompanying the game, it risks becoming just another routine match rather than a cannot-miss spectacle.