Part 3/7:
Several key factors likely contributed to the plummeting ratings for this year’s Winter Classic.
Team Performance
First and foremost, the competitiveness of the two teams might have played a role. The St. Louis Blues and Chicago Blackhawks, currently viewed as mediocre and rebuilding sides, failed to create enough intrigue to attract casual viewers. A one-sided game, ending in a convincing 6-2 loss for one team, often leads to disengagement as the excitement wanes.