Part 7/11:

A significant part of Chili's success can be attributed to its revitalized marketing efforts and engagement with social media. The brand has effectively utilized platforms like TikTok to connect with and excite a younger audience. Viral marketing campaigns around specific menu items, such as the popular mozzarella sticks, have created buzz that translates into foot traffic at restaurants. This unique combination of nostalgia and modern marketing has made Chili's "fun again" for both new customers and returning patrons.