Part 10/11:
Ford's retreat from previously ambitious EV goals reflects the multifaceted difficulties that traditional automakers face as they navigate the shift toward an electric future. Factors like competitive pricing, charging infrastructure challenges, and high operational costs must be addressed to enhance Ford’s prospects in the EV landscape.
To survive, Ford must consider broadening its strategy by offering more affordable EVs, forging partnerships to enhance supply chain efficiency, and investing in charging infrastructure. Additionally, diversifying its portfolio to include hybrid models can help bridge the gap for consumers hesitant to fully transition to electric vehicles.