Part 9/11:
The EV market is shifting at an unprecedented pace. Early adopters of electric vehicles, who initially emphasized innovation and sustainability, are now being outpaced by broader market segments seeking cost-effective and practical solutions. Ford’s premium-centric approach has resonated only with a niche audience, while competitors like Tesla and various Chinese brands have embraced a more integrated model. They have secured control over their supply chains, achieving cost efficiencies that Ford has struggled to replicate. This rapid evolution makes adaptation not just vital but urgent for Ford’s survival in the European market.