Part 7/11:
While Europe shows robust EV adoption rates in metropolitan areas, significant gaps exist in the charging infrastructure, especially in rural regions. The extensive networks in urban settings do not sufficiently extend to rural areas, leading to range anxiety for potential buyers. Ford’s premium EVs, designed primarily for high-performance urban settings, have failed to resonate with consumers in less serviced areas. Competitors that prioritized charging partnerships have positioned themselves stronger, leaving Ford scrambling to catch up.