Part 5/11:
Ford’s historical reputation for innovation has been overshadowed by its narrow focus on premium vehicles in Europe. While luxury models like the Mustang Mach-E showcase impressive technology and design, they were financially out of reach for most European buyers. In contrast, competitors like Volkswagen and BYD quickly filled the market gap with more affordable options, attracting a larger clientele. Ford’s exclusive emphasis on high-end EVs limited its market share, making it vulnerable to rivals prepared to cater to a broader consumer base.