Part 3/7:

Jeff Bezos, in a letter to shareholders in 1997, declared the ambition to build something significant, stating that such endeavors are not meant to be easy. This acknowledgment of the challenges to come is vital for anyone pursuing a goal. Embracing the discomfort and hardship associated with ambitious projects is critical, as it prepares individuals for the inevitable struggles and hurdles that lie ahead.

The discomfort often stems from unrealistic expectations, leading to disappointment when things do not unfold as anticipated. Understanding that challenges are integral to the journey can prevent a person from feeling isolated in their struggles. Adopting this mindset transforms pain from a barrier into a basic component of success, built into the cost of doing business.