Part 6/7:
Price Inflation Across the Marketplace
The FTC’s ongoing investigation highlights how Amazon's monopoly position leads sellers to inflate prices across the board. Sellers are reluctant to offer lower prices on other platforms for fear of being penalized on Amazon, where 90% of top sellers rely on FBA to maximize their sales. This ultimately results in consumers paying inflated prices everywhere, creating an illusion of Amazon’s market leadership in low prices, all achieved through coercive tactics rather than genuine competitive advantage.