Part 2/8:
In a candid observation, strategist Liz Smith noted that "the Democratic brand is in the toilet," highlighting how many of the candidates who thrived in recent elections did so by distancing themselves from the Democratic Party. Despite the urgency for a rebrand, some party insiders remain stuck in denial, exemplified by a leaked polling memo warning progressive tactics could lead to financial ruin. The memo stated that this "woke" strategy failed to resonate, particularly with Latino voters, suggesting a disconnect between the party's message and the electorate's values.