Part 6/7:
Lack of Due Diligence: She fell victim to a fraudulent manufacturer, costing her approximately $2,300.
PPC Mismanagement: Miscalculating the intricacies of Amazon's PPC advertising ate away at her profits, resulting in estimated losses of $3,000.
Absence of Mentorship: Without an experienced guide, Cynthia could not navigate the complexities of product launching and marketing effectively, costing her a staggering $20,000.
With the experience of a marketer, she believed she could handle PPC without guidance but soon realized the substantial differences between traditional SEO practices and the nuances of Amazon advertising, which she likened to learning a new language.