Part 5/7:

While she made slight improvements in her revenue over the following months, Cynthia's business remained in the red. Month by month, her profit margins fluctuated—oscillating from minor negative profits to unexpected small gains—but her early mistakes ensnared her in a continual cycle of loss, compounded by ever-increasing Amazon storage and advertising fees.

Despite finally achieving a net positive in month five, the pressure from accumulating costs took its toll. By month eleven, even with increased revenues of $2,542, her net profit was once again negative due to high PPC and storage costs.

Reflecting on Mistakes: Critical Lessons Learned

Cynthia attributed her failure to several key missteps: