Part 4/7:
Equipped with a thorough marketing background from her prior work in tech, Cynthia forged ahead with her marketing plans, including hiring a social media manager to generate buzz for her new product. However, despite her strategic spending, the revenue reported in her first months failed to yield profitable returns.
In her first month, she generated $4,260 in revenue from 146 units sold, which ultimately culminated in a loss of over $2,393 due to substantial expenses from shipping, Amazon fees, and particularly, an aggressive pay-per-click (PPC) strategy that misfired.