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The findings reveal the undeniable dominance of the National Football League (NFL) in terms of franchise valuation. The Dallas Cowboys stand out as the most valuable team, boasting a valuation exceeding $10 billion. This astronomical figure highlights football's unwavering popularity and financial prowess in the North American sports arena. Following the Cowboys, most NFL teams have valuations ranging between $4.5 billion to $8 billion, affirming the league's status as the leader in sports investment.