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The trend is reflected in recent political campaigns, where high-profile endorsements have become more common, yet their effectiveness remains questionable. Vice President Kamala Harris's campaign theme heavily relied on celebrity endorsements, featuring notable figures at rallies. However, events like these have garnered mixed responses, leaving voters unconvinced and indifferent.
For instance, the embrace of celebrity politics can sometimes yield unexpected results, with supports, such as Taylor Swift referring to herself as a “cat lady” to garner attention for political candidates leaving audiences unmoved. This approach can obscure an artist’s original message and can erode their popularity rather than bolster it.