Part 8/8:

Hertz's struggles are emblematic of larger issues in the automotive industry as companies navigate a precarious landscape of shifting consumer preferences, rapidly depreciating assets, and challenging production decisions. Despite the growing urgency to embrace electric vehicles, missteps and overcommittals highlight the need for strategic reevaluation across the automotive market. As these trends continue to unfold, understanding the complexities will be essential for businesses hoping to survive in this challenging environment.

With the end of the year approaching, it remains critical for both rental companies like Hertz and manufacturers to align their strategies with emerging market realities—ensuring they can adapt as consumer demands continue to evolve.