Part 2/7:
The NBA's recent ratings spike is nothing short of remarkable. The league celebrated an astonishing 84% increase in Christmas Day viewership from previous years, marking its highest ratings in five years. Noteworthy highlights include the Lakers vs. Warriors clash, which attracted 7.8 million viewers, making it the most watched NBA regular season game since 2019. The NBA is basking in the glow of media accolades, with headlines indicating that 65 million people were captivated by NFL coverage, even as NBA games emerged as ratings leaders.