Part 5/7:

• Ford – Despite being a staple in the truck market, Ford is struggling to maintain its foothold, with high price points leading to unsold inventory. The brand's pick-up trucks, particularly the F-150, remain on lots longer than desirable.

• Chevy and GM – Like Ford, GM is facing a considerable drop in sales, particularly in higher trim models that most consumers now consider exorbitantly priced.

The Future of Truck Purchasing and Sales

As we head into 2025, the expectation is that dealerships will need to adapt quickly in order to clear out inventory and retain customer loyalty. Offering substantial discounts, possibly 10 to 20% off the MSRP, alongside favorable financing options, will be vital to stimulate sales and address the backlog of unsold vehicles.