Part 1/7:

The Current State of Truck Sales: An Overview

The truck market in 2024 is facing significant challenges, with rising prices, high interest rates, and a general slowdown in sales. In this article, we will explore the factors affecting truck sales and the implications for consumers and dealerships as we move into 2025.

Price Surge in the Truck Market

Price tags on new trucks have soared in recent years, with luxury and high-performance models being particularly affected. For instance, a Platinum F350 with the Tremor package is now priced at nearly $101,000, while trucks like the F-150—historically America’s bestselling pickup—can exceed $80,000. This dramatic increase in MSRP is driving buyers away, as many consumers find it hard to justify such expenses.