Part 4/8:
The statistic cited during the conversation about media trust levels demonstrates this shift vividly. Currently, trust in media stands at an all-time low of 31%, sharply declining from around 70% in the 1970s. While 54% of Democrats reportedly still trust the media, this number plummets to 12% among Republicans and sits at 27% with Independents. These numbers illustrate a fractured media landscape where the audience's loyalty has markedly corroded.