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Meanwhile, other traditional outlets like MSNBC are seeing their viewership dwindle, down 62% to an alarming 92 million. Even prominent independent figures, such as Megyn Kelly, have surpassed their corporate counterparts in viewership. Kelly's channel pulled in 109 million views, illustrating a trend where independent voices are commanding substantial audiences.

The Democratization of Media

This growing affinity for new media is notable not only for its entertainment value but also for its fundamental shift in who can influence public discourse. The barriers erected by corporate media channels that historically controlled narratives are eroding. Independent content creators, who are often more relatable and unguarded, are becoming key players in shaping societal discourse.