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By the late 1980s, Jackson's dual-sport career reached new heights. He earned accolades in both Major League Baseball and the National Football League, receiving an All-Star nod in baseball while continuing his success in football with the Raiders. Bo's dazzling prowess, including exciting home runs and daring touchdowns, established him as a multimedia sensation, embodied by the iconic "Bo Knows" Nike campaign.
His electrifying capabilities persisted into the 1990 season, where he showcased his exceptional skills, including striking home runs and amassing impressive rushing yards.