Part 8/10:

On’s innovative shoes, particularly their Cloudtech technology, captured Federer’s interest. The brand was making waves in the running market, and Federer saw his association with On as an opportunity to bolster his involvement in a burgeoning company. Their partnership flourished, launching signature models that bridged performance and lifestyle aesthetics.

Watershed Moments: IPO and Legacy

On went public in 2021, raising considerable funds that elevated its market valuation significantly. Federer’s initial stake would grow substantially, placing his net worth above the billion-dollar mark, a significant milestone in his post-tennis career.