Part 7/10:

While Uniqlo provided a substantial apparel deal, Federer took this opportunity to explore footwear options. He sought to partner with On, a relatively young Swiss performance brand founded in 2010 that had developed a loyal following. Federer's flexible contract with Uniqlo allowed him to pursue a partnership with On, where he invested in the company, becoming a stakeholder and actively participating in product development and marketing strategies.