Part 5/10:
With the opportunity for greater financial security and sustained income post-retirement presented by Japanese brand Uniqlo, Federer made the pivotal decision to part ways with Nike. Uniqlo offered an unprecedented contract: $300 million over ten years, inclusive of significant post-retirement guarantees. This deal would ultimately allow Federer to monetize his global image beyond his playing days—a move that recognized his unique position as a living legend.