Part 4/10:

Fast forward to 2018, Federer achieved yet another milestone by winning his 20th Grand Slam title at the Australian Open. Coinciding with this achievement, his Nike deal was up for renewal. However, the conversation between Federer and Nike revealed a shift in the brand's priorities. As Federer aged and the tennis department's budget dwindled, it became apparent that the legendary athlete’s worth exceeded what Nike was willing to offer.