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Federer’s journey with Nike began in 1994 when he was just 13 years old. An astute talent scout recognized the potential within the Swiss prodigy and quickly pursued an early endorsement deal worth half a million dollars over five years, contingent upon his performance. It was a strategic investment that soon paid off, as Federer quickly rose through the junior rankings, achieving world number one status and laying the groundwork for a formidable career.