Part 1/10:
The Evolution of Roger Federer: From Tennis Icon to Business Tycoon
In the world of sports, brand partnerships often come and go. However, a select few collaborations become iconic, fundamentally changing sports marketing. The partnerships of Michael Jordan with Nike, Lionel Messi with Adidas, and Dr. Dre with Beats are a few that exemplify this phenomenon. Roger Federer had been on the verge of joining such ranks for 24 years under his exclusive deal with Nike, during which he won 20 Grand Slams and established himself as one of the highest-paid athletes in history. Yet, as his career approached its twilight, Federer made a calculated move that would redefine his legacy both on and off the court.